Public Relations
Most of my career has been on content creation and media side of the communications industry. However, I also had the opportunity to cross to the public relations ‘dark side’ for two years managing in-house public relations for General Motors in Detroit.
At GM, I was in charge of all communications for Chevrolet Cars. While we launched a few refreshed models during my time in the Motor City, the large portion of my time was keeping aging products in the news. This required a lot of story mining and pitching beyond the traditional auto-centric outlets to be successful.
Through creative storytelling and product positioning, my team and I earned a lot of really fun and distinctive coverage. I’ve included some of my favorites below the press releases I also crafted while at Chevy.
In 2018, I started my own PR firm, called Differential Communications. Since its founding, my team and I have had the pleasure of taking on some exciting clients from the automotive, outdoor, fashion, and lifestyle industries. You can read more about Diff Comms, as we like to call it, on the company website. However, I’d put some of or coverage highlights below as well.
Overland Expo Kick-Starts Charity to Protect Public Lands, Preserve Overland Travel
Today Overland Expo officially launched the Overland Expo Foundation, a charitable organization dedicated to supporting the overlanding community. From protecting public lands to defending conscientious overland travelers’ right to explore, the Overland Expo Foundation will work to advance the tenets of the overlanding community through targeted charitable giving. Read more…
Roofnest Condor Redefines Hard Shell Rooftop Tent Segment
Roofnest today introduced Condor, its first-ever hard shell foldout rooftop tent. When it goes on sale this fall, Condor will be the most comfortable four-person hard shell rooftop tent on the market. Read more…
We RoofNested in a 2019 Honda Passport and loved it
I know because I’ve slept a lot in my cars, for various reasons. And because I spent a long weekend in a car outfitted with a RoofNest tent. The RoofNest ends up being a pricey way to avoid sleeping on the ground—and a good one. Read more…
When the apocalypse comes, you’ll wish you had this Honda Passport
Welcome to the year 2025. The ice caps are gone, society has crumbled, Twinkies have run out, reality TV is no more, and the comedy stylings of Carrot Top are (thankfully) a distant memory. Read more…
I Slept on the Roof of a Honda Passport to Prove That Hotels Are for Suckers
Data suggests that the vast majority of Americans have never slept on the roof of a midsize Japanese SUV, but almost everyone has stayed in a hotel. I’m here to tell you that you’re all suckers, and a 2019 Honda Passport is proof. Read More…
A NIGHT ON TOP OF A 2019 HONDA PASSPORT: THE PSYCHOLOGY OF THE POP-UP ROOFTOP TENT
As I write these words, I’m sitting by a campfire at Michigan’s Lakeport State Park. Behind me is a 2019 Honda Passport equipped with a Roofnest Sparrow pop-up tent. Read More…
The Restyled Face of Chevrolet Cars
DETROIT — Chevrolet is strengthening its car lineup with premium, sporty styling, enhanced features and expanded choices for the 2019 Malibu, Cruze and Spark.
New RS Trim Leads Restyled 2019 Chevrolet Malibu Lineup
DETROIT — Updated styling across the lineup — led by the first-ever RS trim — introduces additional choices to the 2019 Chevrolet Malibu and improves its presence.
Restyled 2019 Chevrolet Cruze Positioned To Strengthen Market Momentum
DETROIT — Chevrolet today introduced the restyled 2019 Cruze with a more premium appearance that enhances its on-road presence and strengthens its value for customers.
Chevrolet Introduces Restyled 2019 Spark
DETROIT — An updated face and new available active safety technology for the 2019 Spark add attitude and purpose to Chevrolet’s feisty, segment sales-leading mini-car.
11 MILLION STRONG
Cruze Diesel Sedan Sets 52-MPG Benchmark
DETROIT — The 2017 Cruze Diesel Sedan offers up to an EPA-estimated highway mileage of 52 mpg — the highest highway fuel economy of any non-hybrid/non-EV in America. Based upon the EPA highway estimate, Cruze Diesel with the six-speed manual transmission has an estimated range of up to 702 highway miles on one tank of diesel fuel.
ROAD TRIP: ALASKA’S STUNNING KENAI PENINSULA
This Town in the California Desert Is Actually an Old Western Movie Set
Driving into Pioneertown feels like entering another world. Or, more accurately, another time. The unincorporated community nestled in Yucca Valley, California, looks like something straight out of a 1940s Western film—because it is. Read more…
Chevy Put Together a Baseball Fan’s Dream Weekend, and We Lived It
American Roadtripper: Hunting Halibut, Stalking Moose, and Chasing Bears on Alaska’s Kenai Peninsula
Android Auto finally gets Waze road alert integration
2017 Chevrolet Cruze Diesel's 702-mile range can make for some crazy road trips
Testing GM’s Teen Driver System: Like a Toddler Leash, But for New Drivers
THE 2017 CHEVY CRUZE IS A SEVERELY UNDERRATED OFF-ROADING VEHICLE
Weekend Guide: Where to Stay, Eat, and Drink in Joshua Tree and Yucca Valley
